Privacy Policy of Permafrost Supply
Permafrost Supply (referred to as "we," "our," or "us") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, engage with our services, or interact with us in person at 789 Glacier Peak Drive, Suite 201, Banff, AB, T1L 1C9, Canada. By using our services, you consent to the data practices described in this policy.
Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identifiable Information (PII): This includes information you voluntarily provide to us when purchasing products, booking services (guided tours, equipment rentals), creating an account, signing up for newsletters, or contacting customer service. Examples include your name, address, email address, phone number, and payment information.
- Transaction Data: Details about your purchases, such as products bought (hiking gear, camping equipment, outdoor apparel, footwear, accessories), services rendered (repair services, guided tour bookings, equipment rentals), date of purchase, and transaction amounts.
- Technical Data: Information about your device and how you interact with our website, such as IP address, browser type, operating system, referral sources, pages viewed, and access times. This is collected automatically through cookies and similar technologies.
- Usage Data: Information about how you use our website, products, and services. This helps us understand user preferences and improve our offerings.
- Location Data: If you enable location services on your device, we may collect general location information to help you find nearby store locations or relevant local services.
How We Use Your Information
We use the collected information for various purposes, including:
- To Provide and Manage Services: Fulfilling product orders, processing repair services, managing equipment rentals, booking guided tours, and providing customer support.
- To Improve Our Website and Services: Analyzing usage patterns to enhance user experience, website functionality, and the range of products and services we offer.
- For Marketing and Communications: Sending you promotional offers, newsletters, and updates about new products, services, or events, where you have consented to receive such communications. You can opt-out at any time.
- To Process Payments: Securely handling transactions for purchases and services.
- For Security and Fraud Prevention: Protecting our systems and customers from fraudulent activities and unauthorized access.
- To Comply with Legal Obligations: Adhering to applicable laws, regulations, and legal processes.
Sharing Your Information
We do not sell your personal information to third parties. We may share your information with:
- Service Providers: Trusted third-party vendors who perform services on our behalf, such as payment processing, shipping, website hosting, data analysis, email delivery, and marketing assistance. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Law Enforcement or Legal Authorities: When required by law or in response to valid legal requests, such as subpoenas or court orders, or to protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred to the new entity.
Data Security
We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. This includes using secure servers, encryption, firewalls, and regular security audits. While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
Your Data Protection Rights (GDPR & Similar Regulations)
Depending on your location, you may have certain rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data we hold.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below.
Cookies and Tracking Technologies
Our website uses "cookies" and similar tracking technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.
Links to Other Websites
Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16. If you are a parent or guardian and are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Permafrost Supply
789 Glacier Peak Drive, Suite 201
Banff, AB, T1L 1C9, Canada